The community where this company is situated is extremely important. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. Read more here and find out ways you can strengthen this connection.
When you empower the community in your location ,you will be assured of good relations. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. They will do their part and ensure the company’s working environment is conducive. They will inform you when something is being plotted against and will also protect the company in ways that they can.
Sponsorships are great to win the community’s trust. This is a great way to give back to the community. The community can select students who need more help to learn. The program can select the top students but needy and support them. You do not have to sponsor educational activities but also others like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Consult and form a bond with formal and also informal leaders.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.Hold public participation to projects that will have direct impact on the community. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.