Creating A Relation With The Community Around Your Business
The community around where your business operates is very vital. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. This will give them a sense of ownership. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You should also offer sponsorships to the community. It will give the community more in helping them out. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will keep your impact fresh each time. Being close with leaders in this locality is vital. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Postponing this task for later will have a strain on building trust with the community.